Freshspective

Tuesday, June 24, 2025 | Issue 172

Keep up with the most recent market trends in our Freshspective updates. Discover what's influencing conventional produce, organic options, temperature-controlled capacity, and floral so you can plan ahead and avoid disruption.

Conventional Vegetables

Asparagus . Bell Peppers . Broccoli . Cabbage . Celery . Cucumbers . Greens . Leaf Lettuce . Potatoes . Squash . Sweet Corn

 

Asparagus

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  🌱 Asparagus Update 

Our local season is winding down, which marks our full transition back to Peru—and that means it’s go-time for planning volume pulls, promotions, and programs!
💡 This is our strongest window of the year, with consistent supply from Peru through mid-February. If you’re thinking about penetrating a new customer, ramping up volume, or launching a promo—let’s talk!
📊 Market Update
🇺🇸 Michigan:
Season is wrapping up, with limited volume remaining.
Product is available in 11-pound packs.
28-pound packs are also available—great for customers with pound-driven programs.
🇵🇪 Peru:
Great availability out of Miami across all sizes, all packed in 11-pound packs.
Strong quality and steady volume make this a perfect time to secure long-term programs.
🇲🇽 Mexico (Baja & Central):
Low volume crossings
Prices holding.
Primarily supplemental to our current programs.
📦 Inventory & Availability – Let’s Go!
We’ve got fresh inventory in Miami ready to load!
More importantly:
👉 If you’ve got an order, we’ll make it happen!
👉 Want to go aggressive on a price? Contact us—we’ll make it work!
📞 For any deals, volume pulls, or new opportunities, check in for updated pricing and custom options to stay competitive.

 

 

Bell Peppers

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North Carolina and South Carolina have started, and they seem to be getting the volume and great quality. Georgia will remain in the mix but is on the way out.    The heat is starting to take a toll on the plants, but the goal is to harvest for the next 10 days. 

 

Broccoli

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Maine will begin its broccoli production in mid-July. In the meantime, supplies from Mexico and California will cover the summer period.

 

Cabbage

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Many growing regions are in full production. All these areas have good quality and head density. 

 

Celery supplies are steady with good volume available in Oxnard and most growers have started harvesting in the Salinas growing region. Overall quality is nice. The weather forecast calls for average temperatures with no rain expected in the growing regions. Please reach out to your Robinson Fresh representative for updates and information regarding availability and promotions.

 

Cucumbers

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Product availability remains tight, with no single region currently contributing significant volume.  Georgia is approaching the end of the season, while North Carolina has finished earlier than expected due to the impact of persistent weather, which adversely affected plant development.  New Jersey is expected to enter stronger production this week.  However, actual yields remain to be seen and will need to be closely monitored as the harvest progresses.    

 

Greens

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Supply is plentiful across the Midwest. Kale and collard quality has been excellent! As the Midwest continues to experience high temperatures, greens will be stressed. This is especially true for mustard and turnip - watch for yellowing leaves. Markets continue to be softer due to regional overlap.  

 

Leaf Lettuce

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Iceberg lettuce, romaine, red and green leaf supplies are plentiful with many growers looking to promote. Quality reports are showing great overall quality and good weights. The weather forecast calls for cooler temperatures with no lettuce ice expected this week. The primary shipping points are Salinas and Santa Maria, with some availability in Oxnard. Please reach out to your Robinson Fresh representative for more details.

 

Potatoes

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Florida has just about finished shipping for the season.  North Carolina and Virginia have started, and both have solid quality and volumes on reds and yellows thus far.  There is some concern about what the upcoming heatwave might do to the crop, especially if there is rain too.  We will monitor the situation and hope for the best.  We are winding down the storage crop of russets out of Idaho.  There is still plenty of product left to get us through to the new crop.  Harvest will begin in the Pacific Northwest in a few weeks.  


Squash

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Squash is on the move, as yields continue to disappoint.    North Carolina is practically done, and it feels like it never even started.   New Jersey will have decent volume this week, but the heat affecting the Mid-Atlantic can potentially shut down the plants.    Local regions have also struggled to get any significant volume, but local season is just around the corner.

 

Sweet Corn

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Georgia continues to produce excellent quality at promotable levels as we move into the holiday pulls. Because of the heat, Georgia will likely end early, forcing an early transition to more northern growing areas which could be delayed because of the cool spring. Watch for limited volumes and higher prices after July 4th. 

 

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Conventional Fruits

Apples . Avocados . Bush Berries . Cantaloupe . Citrus . Grapes . Honeydew . Limes . Mangos . Papaya . Pears . Pineapple . Strawberries . Watermelon

Apples

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We are currently shipping apples out of storage from Washington State and from imports arriving on the East Coast. We have good supplies on most varieties this week. Promotability is still good on several items. With that said, there are a couple tight varieties as we enter the summer months. All Honeycrisp packs, sizes, and grades are tight and continue to increase in price. We expect this trend to continue until the new domestic crop starts back up mid-August. Other items that are firming up are the premium Gala size 88 and larger, Cosmic Crisp, as well as the premium Fuji size 72 and larger. Some varieties to push that are promotable for the next month include Pink Lady, Red Delicious, and Granny Smith. Overall, we still have a good crop of apples to sell and expect to see attractive pricing on most varieties into the summer.


Avocados

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Avocados continue with good supply and availability from several sources including Mexico, California, Peru, and Colombia. Market is mostly stable. Quality remains good. 

 

Bush Berries

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Blueberries

  • New Jersey:
    Expecting a heat wave this week. The season is getting shorter and condensed, and labor has been a challenge. With more machine harvesting and the heat this week, the season will be lighter than expected.
  • Michigan
    Cooler lead-up will see the season start much later than originally expected. We could see it catch up but probably looking like a post-4th of July start date. 
  • Pacific Northwest: 
    Up and running and we will see good volume as we head into the weekend. 

Raspberries

  • Santa Maria:
    Starting to see volumes increase. Limited volumes as we start new deal, but orders should be covered.   
  • Watsonville:
    Hoping to start first harvest next week. 
 

Blackberries

  • Georgia/North Carolina:
    Good volumes through the end of the month. 
  • Santa Maria:
    Should start to see a light harvest this week. 

 

 

 

Cantaloupe

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Steady availability on cantaloupes in the Imperial Valley. Yuma is slowing down but we are seeing better volume in El Centro, Blythe, and surrounding greater Phoenix regions. Sizing remains heavier to jumbo 9-counts and 9 counts, with lesser 12 counts. Cantaloupes up north in the Central Valley of California will start next. Athena cantaloupes on the East Coast are done in Georgia and just getting started in North Carolina.  

 

Citrus

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Oranges:

  • California Navels: The season has now ended, with remaining fruit extremely limited and primarily in terminal markets. Focus has shifted fully to Valencias and imports.
  • California Valencias: The Valencia season is ramping up, with steady supply on smaller sizes (88s and smaller), while large fruit (56s and larger) remains tight. Re-greening continues to be present due to high temperatures, but this does not affect internal quality. Brix levels remain strong, ranging from 12 to 14.
  • Florida Valencias: Domestic Florida volume is virtually complete for the season. Remaining fruit is limited, and pricing is elevated where still available.
  • Import Navels: First Chilean and South African navels have started to arrive in limited volumes. Early fruit is trending medium to large in size, with solid quality and sugar levels in the 11–13 brix range. Supplies are expected to build after the Fourth of July holiday.
     

Lemons:

  • California: District 2 is now the primary production area. Supplies are tightening on fancy grade and larger sizes (95s and larger), and the overall market is firming. Choice grade and smaller sizes are more readily available.
  • Imports: Argentinian fruit continues to arrive, with Chilean volume now beginning to pick up. Sizing skews larger (95/115 counts), with good early quality. Expect growing availability over the next few weeks as the import season ramps.

Grapefruit:

  • California: Central Valley Star Ruby season continues with good availability and strong quality. Internal color and sugars are excellent. Supplies are expected to remain steady through most of July. 
  • Imports:  Chile and South Africa are expected to begin shipping light volumes in early July, with better availability by mid-month.

Mandarins:

  • California: The domestic season has finished. Remaining inventory is minimal and clearing quickly.
  • Imports: Early Peruvian varieties are in the pipeline with Chilean clementines starting to land. Quality has been strong, with good sugars and firm skin. South African mandarins are expected in early July, with more volume toward mid-month.
 
  

Grapes

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Retail demand for table grapes is weak due to high prices and average quality fruit out of Mexico. Grapes most likely won’t be featured in a lot of 4th of July promotions this year, which may lead to a price drop soon. Growers in California’s Central San Joaquin Valley are optimistic about a tight market, but consumers may not pay when cheaper cherries and strawberries are available. Look for further spot-market reduction this week on greens as volumes increase; reds to remain stable or bump up slightly as Flames come to a close. 

 

Honeydew

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Good availability on honeydews in both the Imperial Valley and Nogales. Both regions will wrap up the first week of July. The Central Valley will begin harvest the first week of July so there will be overlap between regions.

 

Limes

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Region: Veracruz, Mexico

Weather Update: 
The forecast for the week ahead suggests that there will be rain for some days. Expect temperatures to range from a minimum of around 72°F to a maximum of up to 83°F..
 
Market Intel: 
The demand for limes has been steady.

Sizing Profile:
Peak sizes are 200/230/175; and size distribution is 110-1%, 150-6%, 175-20%, 200-33%, 230-24%, and 250-16%.

Quality:  
We are entering the fourth week of June and are pleased to see rain in this week’s forecast. Although harvest activities may be delayed on rainy days, the month has continued to provide sufficient volumes. We will maintain close monitoring of the fruit to ensure the proper quality levels are required for each program, and size ranges will continue to be carefully reviewed to meet all established standards. This week, we expect to continue harvesting fruit in sizes 175, 200, and 230.
 
Looking Ahead:
During the first days of July, we expect slightly lower volumes compared to what we observed throughout June, but the harvest remains favorable. It continues to develop steadily. The forecast indicates continued rainfall, which supports a positive outlook for achieving good quality, strength, and coloration in the fruit. A broader range of sizes will be available, which will help us meet the needs of all summer programs. Over the next four weeks, we will observe a gradual decrease in fruit volume. However, this reduction does not mean we will lack a solid and steady supply throughout the summer. Quality standards will become more rigorous toward the end of July, as the current rainfall will help produce stronger and better hydrated fruit in the coming weeks.

 

Mangos

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As we enter week 26, we continue to see volume increasing out of Nayarit and Southern Sinaloa, with peak sizes ranging from 9-10s followed by 8s. Kent mangos will be harvested for the next 3-4 weeks out of Nayarit / Southern Sinaloa before we transition to Los Mochis in Week 29. Honey mangos remain limited this week, but Los Mochis will start to harvest this weekend for arrivals next week. We expect better quality and a longer shelf life from this fruit. We will continue to see Honey mangos from Los Mochis until Weeks 30/31 before supplies finish for the 2025 Mexico season.  

 

Papaya

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  • Conditions remain stable but with some concerns due to the impact of Hurricane Erick that affected fields in Southern Mexico. Good conditions for papaya production will remain for at least the next two weeks. Contracts are being serviced with some extra fruit available to offer. Prices are stable in the U.S. market and should remain as is for the rest of June. 
  • Majority of sizes are between 6s-12s with SOME surplus fruit.
  • Quality is reported as good with fruit showing less speckling and mostly green.
  • Color 25%- 50% / 12-14 brix at point of shipping. The ideal temperature for Imperial papaya is 48 degrees to avoid quality issues upon receiving.
  • Crop outlook:  Forecast has conditions for good supply for the next two weeks.
  • Market Intel:  Enough supply to service demand.
     
  

Pears

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The Northwest pear crop this season is very small, down between 30-50%, depending on the variety. We are currently shipping Anjou and red pears out of Washington. We expect the market to remain tight and the pricing to remain on the higher side for the foreseeable future. The import season is now beginning to wind down, but we still have some arrivals of imported Bartletts, Bosc, and Anjou available on the East Coast. Overall, we have pears to sell, but pricing will remain higher than normal until the new crop starts in the fall out of Oregon and Washington. The next new crop starting up that will provide some relief will be the California Bartlett crop. This crop is projected to be better than normal and is projected to start shipping around July 12th this season. There will be promotional opportunities on California Bartletts this season.

 

Pineapple

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Availability: Supply Meeting Demand USA Market.

Growing Region:

  • Growing region: MEXICO - Significantly less volume crossing due to better market conditions in Mexico versus the U.S. Growers continue to keep their fruit in the internal market, avoiding the lower prices in the U.S. due to slower demand. Production is now lower with yields dropping and the sizing curve moving more toward smalls. Mexico is now seeing lower yields and will remain lower during the summer months. Transportation out of Mexico is stable with good availability of trucks to service pineapple, with no delays happening last week. COSTA RICA - Supply is now stable with less surplus this week vs last week on all sizes. Availability of fruit in the market is now less with 6s and 7s pulling a higher price this week. Conditions are expected to change with fruit getting tighter as we are coming out of the natural flowering. Market reaction in early July is expected. Good quality of fruit being exported to the U.S. and Europe. Market is higher as pine demand increases with the lower supply. Some surplus is still expected for the next two weeks
  • Mexican fruit quality is GOOD with less availability. COSTA RICA - Volume is stable AT PACKING. The U.S. market is stable on all counts. 
  • Forecast: Some surplus fruit is being offered at U.S. shipping points by large grower/shippers at this time. Market is stable versus last week.
     


  

Strawberries

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Santa Maria and the Salinas/Watsonville growing areas in California are currently in production; although, some Santa Maria shippers have moved fields to processors and the freezer.  As the Samta Maria season winds down, the fruit is running smaller and showing more quality issues.  Availability is tighter going into the 4th of July holiday pull and markets are strengthening. Prebooks are strongly recommended!  

Weather Outlook:

  • Santa Maria, California - The week of June 23rd is forecast on Wednesday to be partly sunny and cool, and then sunny for the balance of the week.  Highs will be in the upper 60s to low 70s and lows in the upper 40s to low 50s.   The week of June 30th is forecast to be mostly sunny.  Highs on Monday and Tuesday in the 60s, increasing to the 70s for the balance of the week, and lows in the 50s.
  • Salinas/Watsonville, California -The week of June 23rd is forecast to be mostly sunny.  Highs in the upper 60s to low 70s, and lows in the 40s.   The week of June 30th is forecast to be partly sunny.  Highs in the upper 60s to low 70s and lows in the 50s.

 

Watermelon

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Watermelon supplies are very good.  60-count seedless are a little tight.  Georgia has started and there are plenty of 36-count seedless and 45-count seedless.  Texas is winding down out of Edinburg, Texas.  Northern and Western Texas will start next week. Out West, Nogales is winding down.  Arizona and California have good supplies.  June and July are good times to promote melons.  

Organic Fruits & Vegetables

Organic Apples . Organic Citrus . Organic Dry Vegetables . Organic Melons . Organic Onions . Organic Pears . Organic Potatoes . Organic Squash . Organic Sweet Potatoes

 

Organic Apples

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We had a good crop overall on organic apples this season out of Washington. Movement has been very strong in this category across the country, and this is putting some upward pricing pressure on the crop this year. Imports are also still arriving from Argentina, Chile, and some from New Zealand as well, which is helping some to keep prices from rising. The one variety that is extremely tight and very pricey is the organic Honeycrisp. This variety will remain extremely scarce and expensive until the new crop arrives in mid-August. Organic Granny Smith will be the next tightest variety. We are seeing price increases now, and they will continue to trend up over the next several months. Overall, we will have supplies on most varieties into the summer this year.

 

 

Organic Citrus

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  • There have been some changes over the last couple of weeks in the citrus world.  Navels have finished for the season and the Valencia oranges are going strong.  The market is very active, and pricing has jumped up over the last two weeks.  Due to quality, supply of both fancy and choice is tight.  There is a lot of wind damage and scarring, creating a lot of juice-grade oranges. 
  • The lemon market continues to be very tight out of California.  Like the Valencia, wind damage and puncture are prevalent, so we are seeing more choice than fancy.  You are now seeing offshore lemons from Argentina arriving on the East Coast and we will start our own Mexican lemons mid-July.
  • Grapefruit is still going strong, and the market is holding steady.  Our quality out of Riverside, California is outstanding, and we are seeing pack-outs in most sizes.  23 count through 64 count are available.

 

 
 

Organic Dry Vegetables

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Product is still coming out of Mexico this week and bell peppers have been available.  There is an overabundance of cucumbers right now and the market is flat and cheap.  We should start to see bell peppers, and other dry vegetable items available out of Georgia now.     
 

 

Organic Melons

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Organic minis are starting next week out of Patterson, California.  We should be heavier to mini 6 counts to start. 

 

 

Organic Onions

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California is in full swing now on organic onions.  There are red, yellow, and white available at this time.  Market is strong on the red onions but there is some flex for the yellow and white onion market. Quality has been very nice, and we have seen no issues.  We are going strong now out of Hollister, California. We are packing both red and yellow onions and the quality is outstanding!  We are now packing 2- and 3-pound bags in both red and yellow onions.  

 

 

Organic Pears

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The organic pear crop out of the Northwest was severely damaged this season and down around 50%. We are still shipping organic Anjou in very small quantities.  Imported organic Bartletts will be finishing soon as we approach the end of their season. Overall, organic pears will continue to be tight and expensive until the new crop is harvested in September.

 

Organic Potatoes

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We are well into the California potato season now and we are seeing russet, red, and yellow potatoes available.  The markets have some down some on the red and yellow potatoes; but with russets just starting this week, we are seeing a strong market.  Russets will be limited for another week or two but should start to see that market come down by the end of June.  

 

Organic Squash

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Hard squash is in a transition period.  There is still supply coming up from Mexico but not as much as there was just a few weeks ago.  We are starting to see some supply coming out of California but limited in varieties.  You can find some butternut and spaghetti if needed.  We will be starting our Hollister program in late July or early August, depending on how the weather treats us.

 

Organic Sweet Potatoes

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As smooth as the market and supply have been on sweet potatoes, we are starting to see some changes.  It is the time of the year when storage sweet potatoes start to dry up and pricing jumps.  The first variety for this to happen with is the Japanese variety.  We have seen that market jump over the last week.  Overall, the rest of the varieties are in good supply for now and pricing remains steady.      

Transportation

The refrigerated truckload market has experienced traditional seasonality, albeit muted, through May. While disruptive, these pockets are short lived. As produce moves out of a region, there has been a quick return to the softer market conditions experienced through most of 2025. Pockets of tighter capacity are expected to continue through June.
Tariffs have had less of an impact on the refrigerated truckload market, as a large portion of the seasonal demand surge experienced in May and June is from domestically grown crops. Lead time and “clean load” attributes continue to be the differentiating factor for achieving freight velocity and competitive prices.

East Coast United States 
May kicked off the largest floral push of the year from South Florida for Mother’s Day, followed quickly by the start of produce season. The produce harvest in the Southeast is in full swing as the growing season and heaviest shipping origins transition from Florida to Georgia.
Floral demand, produce demand, Road Check Week, and Memorial Day demand for food and beverages in sequential weeks has led to an extended period of capacity tightness and elevated costs, particularly from the Southeast. Only mild disruptions have been experienced from most Northeast origin points, and capacity is readily available.

Central United States 
The Midwest temperature-controlled market continues to be relatively soft, with capacity available even through the disruptions in May. The outlook for June is more of the same.
Capacity originating from states in the Midsouth felt some tightness during Road Check Week but has otherwise been relatively stable. Loads with short lead time are experiencing increased rates. Produce demand will push through these states in June, ending by the Fourth of July.

West Coast United States 
Normal seasonal patterns continue across the Western United States. This includes produce from Northern California and Southern Arizona. Expect this regional pressure to continue through June.
The Pacific Northwest has been quiet, resulting in competitive rates outbound from the region, but slightly elevated rates heading inbound. Commodities like cherries have a two- to three-week seasonal pull, which will result in better balance for the month of June.

 
 
 
 

GLOBAL UPDATES 

OCEAN CARRIER CONSOLIDATION - Fresh produce growers and shippers attempting to move cargo globally via ocean vessels are dealing with scenarios where ocean carriers genuinely dictate some markets. They dictate and determine the marketability and viability of export markets for many fresh produce exporters. Shippers are being forced to commit earlier to ocean lines to reserve space for upcoming seasons, and spot market space on vessels is nearly impossible to secure.

TARIFF IMPACTS - Fresh produce growers and shippers in North America are bracing for the potential implementation of new tariffs on imports. These tariffs could significantly affect the cost structure and market dynamics for many fresh produce exporters. Growers and shippers are being advised to diversify their markets and strengthen local partnerships to mitigate the impact of these tariffs. Additionally, there is an increased focus on leveraging technology and innovative practices to enhance supply chain resilience and reduce dependency on any single market. The uncertainty surrounding these tariffs is prompting industry players to prepare for multiple outcomes, ensuring they can continue to provide a steady supply of fresh produce to consumers despite potential cost increases.

DEMURRAGE/DETENTION CHARGES - Shippers negotiating with ocean carriers or freight forwarders on perishable cargo contracts should request as much free time at destination as possible to reduce the risk of detention/demurrage charges when inspections/fumigations or drayage capacity constraints delay cargo delivery at destination. Unavoidable and unprecedented demurrage and detention charges due to delays in turning cargo at destination continue in 2025.

USTR DECISIONS FEES CHINA SHIPBUILDING - Effective October 14, 2025, vessels built in China will incur additional fees when arriving at U.S. ports. These charges are expected to start at $120 per container, with the final amount depending on the vessel’s net tonnage. U.S.-based carriers, such as Seaboard Marine and Crowley, will be exempt from these fees—even if their vessels were constructed in China. 
To mitigate potential cost increases, consider diversifying shipping partners by working with ocean carriers that operate non-Chinese-built vessels or by prioritizing U.S.-based carriers. 

 

For more global freight insights please visit Global Freight Markets Insights | C.H. Robinson.

Floral

No changes from last week.  Availability is good out of both Colombia and Ecuador growing areas.  Fourth of July promotions are starting to ship into retailers.  Inbound flight capacity is good.